WAS: red and white lighting stall with a live lamp display wall
A red and white stall for WAS automotive lighting, with a big red arch, cube shelving, a working lamp board and lit poster frames along the back wall.
What we built
This stall was built for WAS, an automotive lighting manufacturer, and co-branded with Aselor India. The stall reads clearly from the aisle: a long white fascia carrying the line Automotive Lighting Manufacturer, red backlit WAS logos at both ends, and a front made almost entirely of product. Built in March 2026.
The front is split into zones. On the left, a wall of red open cubes holds boxed lamps, each cube lit from above. A large red arch sweeps across the middle of the stall and frames the view inside. Standing in front of it is a tall, rounded red panel fitted with dozens of working tail lamps, indicators and marker lights, all wired and switched on, so the product does the talking.
Design and finishes
The palette is the brand's own: gloss red and clean white. The arch carries a thin LED strip along its edge, which keeps the curve readable even under bright hall lighting. A large circular WAS logo sits inside the arch as a backlit disc, with a planter of palms below it to soften the base.
Inside, the back wall is lined with framed lightbox posters showing mining trucks and excavators, each frame fitted with real lamps mounted on the face. Between them, black boards carry rows of light bars and strip lamps, lit up. A long white counter runs under these frames with boxed stock on top and white cabinets with red trim below. Spotlights along the top edge wash the wall evenly. The floor is a timber-look platform, with round glass tables and white chairs for meetings and a white counter with a red backlit ring at the front corner.
Built in our factory
As with every KaamKRAFT job, the stall was designed in 3D first, then built and dry-assembled in our Bengaluru factory. The live lamp panels needed the most care, since every lamp had to be fixed, wired and tested before the stall left the workshop.
On the floor
Our own crew installed the stall at the venue, set up the lighting and handed it over before the show opened. After the show, the same team dismantled it.
