BTL activations
Campaigns that meet your customers face to face: in malls, stores, colleges, societies, tech parks and on the road. We plan it, build the kiosks and sets in our own factory, and run it on ground with daily reports.
Every kind of activation
Pick the one closest to your plan, or tell us the goal and we will suggest the mix.
Mall activations
A branded zone in a busy mall that stops shoppers and collects leads.
Product sampling
Counters, canopies and roaming teams that put the product in people’s hands.
Roadshows and van activations
A branded van or travelling set that takes your brand town to town.
Kiosks and canopies
Kiosks, canopies and counters built to set up fast and travel.
Retail and in-store branding
Shop-in-shops, gondolas, windows and counters where people buy.
College and campus activations
Stalls, stages and games at college fests and on campus.
Residential society activations
Weekend stalls and demos inside gated communities.
Tech park and corporate activations
Lunch-hour stalls in tech park lobbies and food courts.
Pop-up stores and experience zones
A temporary store or experience zone that feels permanent.
Sponsor booths at events and festivals
Your booth at concerts, marathons, festivals and conferences.
How a campaign runs
One team from brief to the last report.
- 01
Brief
Tell us the product, the cities, the dates and what a good result looks like: samples, sign-ups, sales or footfall.
- 02
Plan and design
We suggest locations, the set and the pitch, and show you the kiosk, canopy or zone in 3D with a cost.
- 03
Build
Everything physical is made in our own factory in Bengaluru, so we control the finish and the timeline.
- 04
Run
Our crew installs, the team on ground runs the activation, and we fix problems the same day.
- 05
Report
Photos, counts and leads every day, and a wrap-up when the campaign ends.
From our floor
Questions
What is a BTL activation?
BTL (below the line) means marketing that meets people face to face: mall activations, sampling, roadshows, kiosks, in-store branding and campus or society drives. It is measured in samples given, sign-ups and sales, not just impressions.
Do you build the kiosks and sets yourselves?
Yes. Kiosks, canopies, counters, pop-up stores and display pieces are made in our own factory in Bengaluru, then installed by the crew that built them.
Can you run the same activation in many cities?
Yes. We build sets that pack and rebuild fast, plan the route and dates, and report from every location.
How early should we brief you?
Three to four weeks is comfortable for a campaign in one city. For many cities or a roadshow, brief us earlier so we can lock locations and permissions.
How do you report results?
Every day: photos from each location, and the numbers that matter to you, like samples, leads or sign-ups. A wrap-up report at the end.
Looking for something else? Exhibition stalls for trade shows, events and corporate events for conferences, dealer meets and launches.