Sumadhura: white and mustard corner stall for its logistics park

What we built

Built in December 2024, this corner stall presented Sumadhura Logistics Park, a warehousing park from Sumadhura. The stall keeps the brand high above the aisle and leaves most of the floor open for sitting down with visitors. It is a white structure with a sweeping fascia, a raised curved banner in mustard, and a lounge with several small meeting tables.

Design and finishes

The main fascia carries the Sumadhura name in backlit 3D yellow letters with the Foundation of Happiness tagline below, and the group website in vinyl lettering along the lower edge. Above the corner, a curved mustard banner with the Logistics Park name sits on steel stand-offs, so it floats clear of the white fascia and reads from a distance. At the open corner, a tapered white tower is wrapped with curved mustard slats around a steel pole, with a screen mounted on it. A matching slatted element closes the far end of the stall.

Inside, the back walls are full-height printed graphics: a location map, a large aerial view of the warehousing park and a panel of feature icons. A mustard trim band runs above the graphics with spotlights lighting the print evenly. The floor is grey carpet, furnished with glass-top tables, white shell chairs on timber legs, a branded reception counter, a literature stand and a few potted plants.

Built in our factory

As with every KaamKRAFT job, the stall was designed in 3D first, then built and dry-assembled in our Bengaluru factory. The curved fascia, the floating banner and the slatted towers were checked for fit and finish there, so the paint lines and joints were sorted before anything left for the venue.

On the floor

Our own crew installed the stall and handed it over before the show opened, then dismantled it after. The photos show the lounge in use, with small groups seated around the tables against the park graphics, and the corner tower and banner holding the brand name above the aisle traffic.