Samsonite and American Tourister: gabled stall with LED outline
Gabled luggage stall for Samsonite and American Tourister with LED edge outlines, a timber-look ceiling, lit shelving, a slat screen and branded panels.

What we built
For Samsonite and American Tourister we built a large luggage stall shaped around a house-like gabled outline, with separate branding for the two labels. Built in August 2024. The stall is open to the aisle on more than one side, and the open frame lets visitors see straight through to the product walls.
Design and finishes
The outer frame is white, with LED strips running along every edge of the gabled outline so the shape stands out in the hall. American Tourister lettering is lit and mounted at the peak on one side. On another face, a large Samsonite fascia with raised letters sits above a tall black panel carrying the logo vertically, next to a tall screen showing brand content. A magenta American Tourister panel and a lightbox showing two suitcases mark the American Tourister side.
Inside, the ceiling under the gable is finished in timber-look panels, with track spotlights following the roof lines and a backlit Samsonite logo on the rear wall. A black truss column stands at the centre. The back walls are lined with white shelving units, each shelf lit, holding suitcases, laptop bags and duffels grouped by colour. Black mesh panels on the side walls carry backpacks.
One side has a timber slat screen with brightly coloured hard cases hung from it and more cases lined up on the floor below. White plinths at different heights raise featured suitcases, and the floor is finished in wood-look laminate. An angled white reception counter sits near the front, and a small seating area with glass tables and white chairs gives space for meetings.
Built in our factory
The stall was designed in 3D and then built and dry-assembled in our Bengaluru factory, including the gabled frames, the shelving units and the slat screen. The LED outline was fitted and tested there before packing.
On the floor
Our crew installed the stall at the venue and handed it over before the show opened. We dismantled it after the show.










