Samsonite and American Tourister: corner stall with curved counter
Corner luggage stall for Samsonite and American Tourister with a curved backlit fascia, red brand towers, an LED-ringed counter and lit shelving for bags.
What we built
This is a corner stall for Samsonite and American Tourister, open on two sides, with a curved fascia carrying both brand names. Built in August 2026.
Design and finishes
The fascia is a white band with rounded corners. American Tourister lettering is backlit on one face and Samsonite lettering on the other, so each brand reads clearly from its own aisle. At each end, a red tower frames the stall. The tower on the Samsonite side carries the brand name running vertically with the logo above it, and a white suitcase sits at its base as a display piece. The tower at the other end has a round logo near the top and a recessed mesh panel for hanging backpacks.
The front corner is held by a curved white counter. Its two faces carry round panels with the American Tourister name and the Samsonite logo, each ringed in LED light, and an LED strip along the base makes the counter appear to float off the floor. Three globe pendants hang above it from the fascia.
Behind the counter, the walls are lined with white shelving built in an angled pattern, with green, yellow and blue back panels in some sections. Suitcases, backpacks and laptop bags sit on the lit shelves. A grey graphic panel fills the middle of the back wall. The floor is a light timber finish, and a glass table with white moulded chairs provides a small meeting space.
Built in our factory
We designed the stall in 3D and then built and dry-assembled it in our Bengaluru factory. The curved fascia and counter, the red towers and the shelving were made there and checked together before packing.
On site
Our crew installed the stall and handed it over before the show opened. Some photos show the aisle carpet still being laid around it. After the show, our team dismantled it.
