MSM Online: white stall with backlit tower and brand partner totem
White and grey stall for MSM Online with a tower of backlit letters and logo, a wall screen, illustrated graphic walls, partner totem and open seating.
What we built
For MSM Online we built a white and grey stall with a tall central tower, large graphic walls and an open seating area for meetings. Built in August 2024.
Design and finishes
The tower is the main branding element. It carries the MSM.ONLINE NAYA BHARAT name in backlit channel letters, blue over red, with a cut-out of the brand's shopping bag logo standing on top. Floodlights mounted along the top edges light the structure. A wall-mounted screen on the face of the tower plays the company's presentation, and below it sits a low counter finished in alternating white and grey bands.
On either side of the tower, the walls carry large illustrated panels explaining the platform, covering subjects such as its reseller network, delivery and corporate gifting. A tall freestanding totem lists the brand partners on the platform in a neat grid of logos. At the front corner is a reception counter in white with a blue band, with the shopping bag logo and brand name backlit on its face.
The floor is laid in dark grey carpet, and the seating area uses round glass-top tables with white moulded chairs so visitors can sit down and talk to the team. Small potted plants sit at the counter and along the edges.
Built in our factory
We designed the stall in 3D and then built and dry-assembled it at our Bengaluru factory. The tower, the counters and the totem were made there, and the backlit letters and logo were wired and tested before packing so they could be connected quickly on site.
On the floor
Our own crew installed the stall at the venue, fitted the graphics and screen, and handed it over before the show opened. We dismantled it after the show.
