LiftCab and Varni: Shared Stall for Lift Cables and Parts
Shared stall for LiftCab wires and cables and Varni lift components, with a white curved fascia, blue LED edged frame, lightbox totem and product shelves.
What we built
For LiftCab, a wires and cables brand, and Varni, a lift components brand, we built a single shared stall that gives each name its own half while reading as one stand from the aisle. The stall is open to the aisle on at least two sides, framed by tall dark grey blue posts that carry a white fascia with softly curved ends. The fascia holds the LiftCab Wires and Cables logo on one side and the Varni Lift Components logo on the other, both in raised lettering, with spotlights set into the fascia underside.
Inside, the back walls are split down the middle. The left wall is branded LiftCab and the right wall Varni, and both carry rows of floating white shelves on black brackets that display cable reels, coils and component samples. A run of grey base cabinets sits below the Varni shelves. Two white pillars stand in the middle of the stall, and next to them a freestanding lightbox totem lists the cable types on offer, from flat and round travelling cables to CCTV and encoder cables, along with both logos. A small meeting area has a glass top table with white moulded chairs.
Design and finishes
The palette is white, slate blue and a pale blue gradient on the walls, tied together by blue LED strips that trace the outer frame, the fascia edge and the base of the stall. The reception counter has a white front with both logos and a blue LED glow at its base and top edge, with sample boards resting on it and a wire literature stand alongside. The stall floor is finished in dark carpet, which sets it apart from the patterned aisle carpet.
Built in our factory
As with every KaamKRAFT job, the stall was designed in 3D first, then built and dry-assembled in our Bengaluru factory. The frame, fascia, wall panels, counter and lightbox were made there and checked for fit before being packed for the venue.
On the floor
Our own crew installed the stall and handed it over before the show opened, so both teams only had to set out their samples. After the show, our crew dismantled it.