Global Ventures: Blue Retail Stall for Apparel and Luggage

What we built

For Global Ventures we built a long retail style stall that runs along the aisle and turns the corner under a rounded white fascia. The fascia carries the Nairah Global Ventures name in backlit letters, repeated on more than one face so it reads from both directions. Below it, the stall is broken into a row of royal blue display bays, each one working like a small branded shop front for a different label in the range, including Kenneth Cole, Giordano and CAT.

The bays mix open shelves for folded shirts and t-shirts with hanging rails for jackets. Luggage sits on the floor in front of the shelves, and one bay is given to CAT with a green grass textured back wall and bright yellow suitcases. At the corner, a raised blue plinth holds four mannequins dressed in black hooded raincoats and tracksuits for the Rain Shield launch, with the client roll up banner beside them. Further along, a blue wall carries a lit MSM Online logo over a dark panel, next to a door into a store room. A few white chairs and a glass table give the team somewhere to sit with buyers inside.

Design and finishes

The palette is kept simple: white for the fascia and royal blue paint for the bays, plinth and walls. Each bay has a white header panel with the label name, some of them lit, and small spotlights are set into the bay heads to light the shelves. The inside floor is finished in light grey carpet, which keeps the product the brightest thing in view against the deep blue joinery.

Built in our factory

As with every KaamKRAFT job, the stall was designed in 3D first, then built and dry-assembled in our Bengaluru factory. The curved fascia, display bays, shelving and plinth were made there and checked for fit before being packed for the venue.

On the floor

Our own crew installed the stall on site and handed it over before the show opened, ready for the client team to dress the bays with stock. After the show closed, our crew came back to dismantle it.