Craloft: black and white bag stall with lit shelving and plinths

What we built

This is a corner stall for Craloft, a bag brand, open on two sides so visitors can see the full range from the aisle. The design is a strong contrast: a black frame and fascia above, and a bright white interior below where the bags sit. The layout works more like a small retail store than a meeting stall.

Design and finishes

The fascia is clad in black fluted panels, with the brand logo built as raised white letters that are backlit, so they stand out clearly against the dark finish. Smaller text on the corner panels reads Designed for Work-Life. Slim black posts hold up the fascia at the corners, and a set of black track spotlights is mounted under it to light the shelves.

Inside, the back walls are white with floating shelves at different heights, each with an LED strip under it. The light washes down the wall and catches the bags, from backpacks and laptop bags to pouches and travel pieces. Wall graphics carry short lines about the range and a list of corporate client logos, and a New Arrivals section takes the right side.

At the front, white plinths of different heights hold single bags, and one carries a clear acrylic box over a product with white stones at its base. A smaller white plinth at the front corner carries the line Something Different! On the left, a tall lightbox shows a lifestyle photo of a backpack in use, with a logo counter, a black brochure stand and a white stool beside it. The floor is a timber-look platform with a white edge.

Built in our factory

As with every KaamKRAFT job, the stall was designed in 3D first, then built and dry-assembled in our Bengaluru factory. The shelf lighting and fascia letters were wired and tested there before the stall was packed.

On the floor

Our own crew installed the stall, set the lighting and handed it over before the show opened. After the show, the same team dismantled it.