Bellatrix: blue and white stall with live cage pallet display
A blue and white corner stall for Bellatrix, with a curved fascia, open blue beams overhead and real cage and mesh pallets displayed on the stall floor.
What we built
Built in December 2024, this corner stall for Bellatrix was planned around the product itself. Bellatrix makes cage pallets and mesh pallets, so most of the floor was given over to the real thing: foldable and collapsible pallets stacked and labelled so visitors could walk up and handle them.
Design and finishes
The structure is white with blue as the second colour. The main fascia is a white box with rounded ends carrying the Bellatrix name in red lettering beside the blue logo. Behind it, a blue band curves up and over to the far side of the stall, and recessed downlights are set into its underside. Over the front area, a row of open blue beams forms a light pergola rather than a closed ceiling, which keeps the stall feeling open from the aisle. Arm spotlights on top of the fascia light the branding.
The back walls are printed graphics with the logo and photographs of the pallets in use, set in rounded window shapes. Blue signboards name each product on the display, from the cage pallet to the foldable HDPE cage pallet and the collapsible mesh pallet. The floor is dark grey carpet. A white reception counter with a blue base and logo, a glass table with white chairs and a screen on the side complete the setup.
Built in our factory
The stall was designed in 3D, then built and dry-assembled in our Bengaluru factory. With heavy product going onto the floor, the layout left clear paths around the pallets, and the walls and fascia were finished and checked in the factory before dispatch.
On the floor
Our own crew installed the stall and handed it over before the show opened, then dismantled it at the close. The photos show visitors gathered at the counter and among the pallets, with the Bellatrix team walking them through the range.
