Assembly: navy arched luggage stall with fin parapet

What we built

For Assembly, a luggage and bags brand, we built a navy and warm white stall with arched openings and a retail feel inside. Built in August 2024. The stall is open on at least two sides, with the main face and a side face both carrying the brand name.

Design and finishes

The front is a deep navy fascia with two rounded arch openings and the Assembly name in backlit letters above them. Above the navy band runs a parapet of white vertical fins that gives the top of the stall a light, slatted edge. The side face carries the name again in dimensional letters, lit by arm spotlights, above a wall of tall printed graphic panels.

Inside, the walls are a soft warm white, and a ceiling of white beams with downlights spans the stall. On the back wall, a rounded panel with a backlit edge carries the brand name, flanked by floating shelves with backpacks, duffels and travel bags, and large printed images of models. Suitcases stand on round plinths in white and black at different heights, so featured pieces sit closer to eye level. The floor is a timber-look laminate. A wide display panel at one end shows campaign imagery, and a small seating area with a brochure stand sits towards the back. A storage room with a door is built into one corner.

Built in our factory

The stall was designed in 3D, then built and dry-assembled in our Bengaluru factory. The arched navy fascia, the fin parapet and the plinths were made and finished there before being packed for the venue.

On the floor

Our own crew installed the stall and handed it over to the Assembly team before the show opened, then dismantled it after the show.