WAS and Aselor India: red and white corner stall with a backlit logo
A red and white corner stall for WAS automotive lighting and Aselor India, with a large backlit WAS logo, red shelving and long counters.
What we built
For WAS, the automotive lighting brand, co-branded with Aselor India, we built a large corner stall that works like a shop front, with product on show from both aisles and long counters for the sales team.
Design and finishes
The stall is white with a strong red frame. The front corner carries a large backlit circular WAS logo, set in a red-edged panel above a grid of red shelving that holds boxed products. A row of planters runs along the base of the shelving. On the other face, tall white columns with red fins carry the Aselor India name and logo on the fascia.
Inside, red-framed shelves line the back walls, and two long white counters with red tops and the WAS logo on their fronts face the aisles. The floor is red carpet that runs out to the edge of the stall.
Built in our factory
The stall was designed in 3D, then built and dry-assembled in our Bengaluru factory before it went to the venue. The shelving grid, logo panel and counters were built and wired there.
On the floor
Our own crew installed it and handed it over before the show opened, then dismantled it at the end. The photos show the stall open with visitors at the counters.
